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Your Best People Still Need You

What if your best people left… because you left them alone?

A month ago, one of the CEOs I work with lost his best manager. This manager wasn’t just good at her job; she was the one people leaned on when things got messy, the one who solved problems before they ever hit his desk. When she walked into his office to resign, he was stunned.

“She never complained,” he said. “I thought she was doing fine.”

She was doing fine. But fine doesn’t mean fulfilled. And when her energy shifted from growth to maintenance, she started looking elsewhere. She didn’t leave because of the work. She left because she felt invisible.

The Danger of “They’re Fine”

We assume that high performers can fend for themselves. They don’t want micromanagement, demand constant attention, or need oversight. They become the solid pillars we lean on when others are still figuring things out.

But that assumption can be dangerous. “They’re fine” easily turns into neglect. And neglect, even unintentional, erodes momentum and decreases their perceived value. The tasks that are handed off to them start to feel more like a burden to carry rather than an earned responsibility.

It took me some time to realize this. Early in my leadership journey, I assumed silence meant everything was fine. It was not until a key business partnership ended that I realized silence could actually mean disengagement, a sign I had stopped giving them the attention and challenge they needed to keep the relationship growing.

That moment taught me something critical about leadership. High performers do not just want to execute. They want to feel seen, challenged, and invested in. When that engagement fades, so does their commitment. Even the strongest partnerships can slowly drift apart if they are not actively strengthened with challenge, attention, and growth opportunities.

Don’t Wait Until the Fire Burns Out

Think of your top performers like a fire. If you wait to add fuel until the flames are fading, you are already behind. What once roared with energy is now glowing coals, still hot but one step from burning out. That is the trap leaders fall into. A steady glow can look like strength, but it can also be a warning. Coals do not thrive on their own. They need fuel. Too often, leaders mistake the heat of coals for the heat of growing flames.

If your best people are in these withering phases, there is still hope. Fires grow again with the right attention, challenge, and opportunity. The best leaders add fuel before the flames fade. They ensure their people advance, build new strengths, and make a broader impact. Proactive development is clarity on what is next, permission to experiment, and coaching that sharpens their edge. It is a commitment to developing your people before complacency takes hold.

How to Fuel Your Best People This Week

I fought wildfires in Alaska in my early twenties. During that time, I learned something simple but powerful about what fire requires: heat, wind, and fuel. Take one away, and the fire cannot burn strong. Together, they make it roar. Leadership works the same way. High performers need Attention, Challenge, and Inspiration. This week, give them all three.

Attention:

Early in my leadership, I assumed silence meant all was fine. I learned that was wrong. The best people need to be seen. Don’t ask “How is it going?”, fuel their growth with questions that spark deeper thinking:

  • “What is stretching you right now?”
  • “What skill would make the next three months exciting?”

These shift the conversation from status updates to growth and add fuel to the fire of their potential.

Challenge:

I once thought high performers just wanted autonomy. I learned they want challenges that matter, problems to wrestle with together, not tasks to check off. That kind of challenge feeds their energy. It builds trust, sparks creativity, and keeps their fire burning bright.

Inspiration:

Even the best attention and challenge can fade if people fall into routines that keep them comfortable but stall growth. Their fire dims. That is when fresh wind matters most. Ask: “What would you do differently if there were no limits?” or “What part of your work excites you most?” These questions fan the flame of growth and keep momentum alive.

Top performers rarely leave because of the work. They leave when the future they imagine outpaces the future you offer. The real question is whether they still see their best work ahead with you. With the right attention and challenge, you can change that.

What fuel will you add this week to keep their fire alive?

Fighting wildfires taught me more than how to put a fire out. High performers burn out the same way: when you take away what keeps them motivated.

The moment you stop challenging, inspiring, or paying attention to your best people, the fire starts to fade.

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